Young people at a careers orientation workshop (illustrative)
Case study · Public sector

One open day a year.
And twelve months of organising around it.

How careers orientation in Herne and Bochum became a platform where schools, employers and young people find each other, commissioned by both cities, designed, built and still run by us.

Client
Cities of Herne & Bochum
Field
Careers orientation · economic development
Scope
Concept · platform · operation
Status
Live since launch

Careers orientation rarely fails on goodwill. It fails on logistics.

A day on which young people visit companies sounds like an appointment. It is really a matching problem with many parties: employers register which occupations they will show and how many places they have. Schools register classes. Teachers need an overview of who goes where. Young people want to find something that interests them, not whatever is left over.

As long as that runs on lists, email and callbacks, the effort grows with every additional employer and every additional school, capping exactly the thing that is supposed to grow. For two cities at once it cannot be done by hand at all.

A platform instead of a spreadsheet. And we run it, too.

The cities of Herne and Bochum commissioned us, from the first concept, not with a finished specification. The result is a platform where all four parties have their own path instead of working through the same form:

  • Employers publish their occupations and offers
  • Pupils find companies they can visit
  • Apprenticeship seekers get to know training companies
  • Teachers organise their classes through it

The open day is the visible part. The invisible part is everything before and after it, and that is precisely what does not scale without a system. How we build platforms like this is on the software development page.

One city became two.

The platform has been live since launch and is run by us, not handed over and forgotten. In 2026 it was extended from Herne to Herne and Bochum. That is the strongest evidence a project like this can produce: a second municipality joins something that already works.

  • Two cities on one platform: Herne and Bochum
  • Four user groups, each with their own path instead of one form for everyone
  • Ongoing operation instead of a hand-over, including further development

For reach, the platform itself states “120+ companies” and “1,300+ pupils” for the 2025 open day (move2beruf.de, retrieved 14 August 2026). Those figures describe our clients’ event, not a metric we measured.

The open day lasts a day. The work around it lasts all year, and that is exactly what belongs in the system.

Pixelschnitzel · Kernaussage zum Projekt
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